Est. on Main Street · Orange, NJ5.0·neighborhood favorite

The beauty counter,
stocked by hand.

Dici is the kind of beauty supply you used to be able to walk to. Cosmetics, skincare, hair and fragrance, chosen shelf by shelf and kept honest. Come in, ask, and leave with the right thing.

Browse the aisles 247 Main St
An artisanal spread of cosmetics, powders and brushes laid out on a dark counter
The morning counterno. 247
A working beauty counter: open palettes, brushes upright in a cup, eyeshadow trays catching the light
since the corner of Main
The Dici way

A supply store that still answers questions.

Big-box aisles leave you to guess. Dici does the opposite. The shelves are read, edited, and restocked by people who use the products, so when you ask for a foundation match or a leave-in that behaves, you get a real answer, not a shrug.

  • Shades and textures you can compare in the daylight by the window
  • Brands the neighborhood actually keeps coming back for
  • Honest swaps when the thing you wanted is the wrong thing
The aisle index

Four shelves, read by hand.

A full flatlay of cosmetics on a warm tan surface: foundation, powder, brushes and lipstickA set of skincare jars and bottles with gold lids resting on soft furA jade facial roller held in one hand with a second roller and eucalyptus on marbleA dab of cream blended across the back of a hand against a warm tan backdrop
Cosmeticsaisle 01
Amber glass serum and dropper bottles arranged on a soft white surface
A tube of pink lip gloss with its applicator beside a swatch
Shelf no. 02 · Skincare

Routines that actually fit your skin.

The skincare wall is built for real faces, not influencer wishlists. Gentle cleansers, the toner everyone reorders, serums that do one thing well, and a person who will tell you when you already own the right thing.

A neat flatlay of color cosmetics on warm tan: compact, brushes, lipstick and powder
A pink blush compact with mirror open beside a matching lipstick
Shelf no. 03 · Color

Color you can test in the daylight.

Blush, lip and eye laid out where the window light is honest. Swatch before you commit, compare two shades side by side, and walk out with the one that looks like you instead of the box.

A jade facial roller resting on marble beside eucalyptus sprigs
Shelf no. 04 · Tools

The small tools that do the heavy lifting.

Brushes that hold their shape, rollers and sponges that earn their keep, and the quiet instruments a good routine depends on. Picked so the cheap ones that fall apart never make the shelf.

Hours

Open six full days,
and Sunday afternoons.

Closed now · Monday 9:30 AM – 7:00 PM
  • Monday9:30 AM – 7:00 PM
  • Tuesday9:30 AM – 7:00 PM
  • Wednesday9:30 AM – 7:00 PM
  • Thursday9:30 AM – 7:00 PM
  • Friday9:30 AM – 7:00 PM
  • Saturday9:30 AM – 7:00 PM
  • Sunday11:00 AM – 5:00 PM
Find the counter

On Main Street, in the City of Orange.

Address

247 Main St
City of Orange, NJ 07050

(973) 677-3331 Get directions

Walk in any day. The team is happiest when you bring the hard question, the shade you can never match, or the product that quit working. That is what the counter is for.